The Boston Consulting Group's focus on conceptual, strategic thinking has yielded many breakthrough ideas that have become strategy classics. Business schools teach these concepts in strategy classes, while many companies around the world put them into daily use so as to enhance their positioning.

This thinking spans many decades, from when BCG first started in 1963 right up to the current day as consulting staff continue to develop new ideas based on client work or internally funded research.

 

 

Growth-Share Matrix
Over the past four decades, BCG's growth-share matrix has become the standard approach to capital allocation in multisector, multisegment companies. "Stars," "dogs," "cash cows," and "question marks" have become firmly embedded in the language of business. View PDF

The Experience Curve
The experience curve grew out of work BCG did in the 1960s for a major manufacturer of semiconductors. It would become a conceptual cornerstone in the understanding of both the role market share plays in establishing competitive advantage, and the importance of asset allocation in portfolio management. View PDF

Time-Based Competition
Time is the secret weapon of business. Our concept of time-based competition represented a new paradigm in strategic thinking and business practice. No successful organization has since been able to ignore the fact that speed often matters as much as direction. View PDF