BCG - The Boston Consulting Group

• Assess the China Market for a Leading Aluminum Manufacturer
• Improve International Services for a Large Mobile Phone Operator

	David Michael Senior Partner & Managing Director Beijing +86 10 8527 9000		Christoph Nettesheim Senior Partner & Managing Director Beijing +86 10 8527 9000

Publications

July, 2010
[PDF]China's Digital Generations 2.0: Digital Media and Commerce Go Mainstream

Internet users in China spend about 1 billion hours online each day, more than double the daily total in the United States. That number will grow to well over 2 billion hours a day by 2015. Similarly, business-to-consumer and consumer-to-consumer online transactions are expected to increase from a total of $37 billion in 2009 to more than $100 billion in just three years. The report offers a comprehensive study of online behavior in China based on quantitative data as well as interviews with nearly 2,000 people from 12 cities in 11 of China’s 22 provinces. It also illustrates these trends through in-depth profiles of individual consumers, allowing them to tell the story of China’s dynamic and complex market. Any company committed to engaging Chinese consumers will need to grasp the trends and implications of the country’s Internet-usage patterns.

June, 2010
[PDF]The Keys to the Kingdom: Unlocking China's Consumer Power

A dramatic shift in the geographic distribution of consumer spending power is under way in China. Companies at all levels and positions in China have a window of opportunity to capture this growth. Those that have been growing need to ensure that their economic model is sustainable, while laggards can capitalize on market dynamics and catch up to the leaders by winning in newly important locations. But knowing where, when, and how to move will require rigorous market analysis with accurate data. Getting it wrong could result in huge costs. The report describes BCG’s field-tested methodology for helping companies deploy their resources for economic advantage in a land where scale is king.

Press Releases

July 01, 2010
Explosive Growth In Internet Use Is Fundamentally Changing China’s Economy and Society, Consumer-facing Companies Are at Risk of Missing this Huge and Rapid Change, Says New Report By The Boston Consulting Group Internet users in China spend about 1 billion hours online each day, more than double the daily total in the United States—and that number will grow to well over 2 billion hours a day by 2015, according to a new report by The Boston Consulting Group (BCG). This report, titled China’s Digital Generations 2.0: Digital Media and Commerce Go Mainstream, offers a comprehensive study of online behavior in China based on quantitative data as well as interviews with nearly 2,000 people from 12 cities in 11 China’s provinces. It also illustrates these trends through in-depth profiles of individual consumers, allowing them to tell the story of China’s dynamic and complex market. View more

September 10, 2009
Challenger Companies Based in RDEs Are Continuing to Strive for Global Leadership Despite the Financial Crisis, According to The Boston Consulting Group Many of the 100 companies on BCG's 2009 list of global challenger companies¹ are poised to emerge from the financial crisis with an unprecedented degree of influence on their global industries, according to a new BCG White Paper, From Crisis to Opportunity: How Global Challenger Companies Are Seeking Industry Leadership in the Postcrisis World. View more

BCG in the News

October 27, 2008
21st Century Business Herald
Look at Those Challengers Life story about some successful business leaders and the reasons for their success.

October 17, 2008
China Business News
Emerging Markets Challenge Mature Markets During Globalization Time Emerging markets are shifting their roles as suppliers or distributors to competitors due to their cost advantage.