BCG - The Boston Consulting Group

• Assess the China Market for a Leading Aluminum Manufacturer
• Improve International Services for a Large Mobile Phone Operator

	David Michael Senior Partner & Managing Director Beijing +86 10 8527 9000		Christoph Nettesheim Senior Partner & Managing Director Beijing +86 10 8527 9000

Publications

April, 2012
[PDF]China's Digital Generations 3.0: The Online Empire

China has become a major Internet market with increasingly sophisticated consumers. By 2015, China will add nearly 200 million users, reaching an Internet population of more than 700 million users, double the combined number of Japan and the U.S. Between 2011 and 2015, online retail sales will triple to more than $360 billion. Companies with global ambitions need to have an active online presence in China—not only to generate sales but also to engage with customers where they spend a significant amount of their time. This report maps out—through local consumer research—what this current China online market looks like, introduces key new user segments, explores the evolving and dynamic use of the internet and recommends how companies can reach Chinese consumers through a more active online presence. 

March, 2012
Emerging Best Practices of Chinese Globalizers: The Corporate Global Citizenship Challenge

In the more than 10 years since China entered the World Trade Organization (WTO), many Chinese companies have expanded into international markets and assumed greater prominence on the global stage. These companies have also taken steps toward corporate citizenship. To capture the trend of progress and increase the pace of development of global corporate citizenship, the World Economic Forum and The Boston Consulting Group analyzed the citizenship practices of nearly 100 of China’s largest international companies. Through this process, we identified several emerging best practices balanced across industries, regions, and citizenship categories. In addition, we also identified three major challenges that have prevented a broader adoption of these practices. To become true global corporate citizens, Chinese companies must provide flexible environment to create innovative solutions for themselves by incorporating the lessons and experiences of others, while at the same time, aligning the interests of many stakeholders they are facing.

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Press Releases

April 12, 2012
Online Retail Sales in China Will Triple to More than $360 Billion by 2015, as the Internet Adds Nearly 200 Million Users Online retail sales in China will triple to more than $360 billion by 2015, powered both by growing numbers of Internet users and by greater consumer acceptance of e-commerce, according to a report by The Boston Consulting Group. View more

March 13, 2012
Chinese Multinationals Becoming More Responsible Corporate Citizens Leading Chinese international companies are actively developing corporate citizenship efforts as they expand their global footprint, according to a new report being released today by the World Economic Forum. Prepared in partnership with The Boston Consulting Group (BCG) and titled Emerging Best Practices of Chinese Globalizers: The Corporate Global Citizenship Challenge, the report gives examples of how Chinese globalizers are aligning their profits with real and lasting contributions to the local communities in which they operate. View more

BCG in the News

September 18, 2010
The Economist
Sizing up China's Cities That kind of urban progress inspired Boston Consulting Group (BCG) to release a report of its own this week. It argues that businessmen should look at emerging markets at the level of cities, not countries.

September 16, 2010
China Economic Herald
Winning by Focus on Emerging Market Christoph Nettesheim, a senior partner and managing director of BCG Greater China, said at the 2010 Summer Davos Forum in Tianjin that emerging cities represent the largest and most active demographic trend in the world; one-third of the world's population live in cities that are located in the emerging markets. By 2030, the number of emerging-market urban dwellers will increase by another 1.3 billion.