For most companies in today’s global economy, innovation is the key driver of growth, shareholder value, and competitive advantage. However, successful innovation is not just a matter of having the right idea; it is also a matter of turning that idea into cash.
Almost every company in every industry struggles, at times, to commercialize its innovations. In fact, even some of the most creative companies we know of have failed on this front. Understanding why companies find it difficult to capitalize on their innovations, and what other companies can learn from these experiences, is the focus of our innovation-to-cash (ITC) model.
BCG's innovation services and ongoing research efforts cover the full ITC spectrum, with one goal in mind: to help companies around the world improve the return on their innovation investments.
Our focused approach helps companies:
- Benchmark their innovation performance against BCG's proprietary global database of best practices
- Succeed in new product launches, and significantly cut development times
- Develop truly breakthrough ideas—innovations that will actually have an impact
- Dramatically improve the value of their innovation portfolios
- Build and implement effective innovation-measurement systems
- Build fully effective innovation organizations that can collaborate with business units
- Identify what leaders need to do to create an innovative culture
- Design strategies for intellectual-property-based competitive advantage
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Rachel Lee Partner & Managing Director Shanghai +86 21 2306 4000 |
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Carol Liao Partner & Managing Director Hong Kong +852 2506 2111 |
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Christoph Nettesheim Senior Partner & Managing Director Beijing +86 10 8527 9000 |
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Publications
November, 2005
[PDF]Spurring Innovation Productivity
Most companies urgently need to boost their innovation productivity. However, many lack the discipline to systematically filter their innovative ideas, focus only on the most promising among them, and follow through effectively in developing, launching, and sustaining the resulting products. To isolate the best ideas and drive them to market, managers need to set clear, data-driven targets for innovation, install oversight mechanisms to increase success rates, establish firm priorities among projects, and allocate their resources accordingly.
May, 2005[PDF]Globalizing R&D: Building a Pathway to Profits
Global R&D is making headlines but companies' experiences to date are mixed at best. This article examines why many companies that are already moving are achieving only lukewarm results.
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Wealth Markets in China: Seeking the Opportunity to LeadMore -
The World’s Next E-Commerce Superpower: Navigating China’s Unique Online-Shopping EcosystemMore -
The Dragon Wants to Spend: Turning the Corner on Consumer Lending in ChinaMore -
Dressing Up: Capturing the Dynamic Growth of China’s Fashion MarketMore -
Navigating the New Consumer Realities: Consumer Sentiment 2011More