Explosive Growth In Internet Use Is Fundamentally Changing China’s Economy and Society, Consumer-facing Companies Are at Risk of Missing this Huge and Rapid Change, Says New Report By The Boston Consulting Group
Internet users in China spend about 1 billion hours online each day, more than double the daily total in the United States—and that number will grow to well over 2 billion hours a day by 2015, according to a new report by The Boston Consulting Group (BCG). This report, titled China’s Digital Generations 2.0: Digital Media and Commerce Go Mainstream, offers a comprehensive study of online behavior in China based on quantitative data as well as interviews with nearly 2,000 people from 12 cities in 11 China’s provinces. It also illustrates these trends through in-depth profiles of individual consumers, allowing them to tell the story of China’s dynamic and complex market. View full release
BRIC Auto Markets Offer 'Exceptional' Growth Opportunity and Largely Untapped Strategic Potential, Says New Study by The Boston Consulting Group
For at least the next decade, the future of the automotive industry lies in the BRIC countries. Together, Brazil, Russia, India, and China will account for 30 percent of world auto sales in 2014—while also offering significant opportunities for cost-effective R&D, sourcing, and manufacturing, says a new report released today by The Boston Consulting Group (BCG). View full release
Please contact
Ms. Gu Li at + 8621 2306 4000 or greaterchina.mkt@bcg.com
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