Breaking Compromises
The essays compiled in Breaking Compromises first appeared in Action in Consumer Markets, a monthly publication written by members of BCG’s Consumer and Retail practice. These essays are based on the members’ experiences working with many of the world’s major companies on the frontlines of the most competitive, rapidly changing business environments. They explain the latest compromise-breaking strategies for branding, e-commerce, global markets, customer retention, and more.
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Wealth Markets in China: Seeking the Opportunity to LeadMore -
The World’s Next E-Commerce Superpower: Navigating China’s Unique Online-Shopping EcosystemMore -
The Dragon Wants to Spend: Turning the Corner on Consumer Lending in ChinaMore -
Dressing Up: Capturing the Dynamic Growth of China’s Fashion MarketMore -
Navigating the New Consumer Realities: Consumer Sentiment 2011More