BCG - The Boston Consulting Group

The BCG Way: The Art of Strategic Insight

It’s well known that a successful business strategy is always related to the pursuit of sustainable competitive advantage, therefore always looking for a way to differentiate and to become unique in your marketplace. In developing the so-called “winning strategy”, companies need to obtain relevant information and “added ability” (insight). The book starts with the viewpoint “insight is the soul of strategy”. Then it describes a number of techniques which are helpful for the creation of strategic insight. How to establish a hypothesis-driven thought process? How to foster creativity to overcome the tendency to stick with proven solutions? How to use the strength of teams to further broaden the thought process?

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