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From Crisis to Opportunity: How Global Challenger Companies Are Seeking Industry Leadership in the Postcrisis World

The current financial crisis has had a massive impact on economies, industries, and companies around the world. This impact extends to companies in the emerging markets, including those compromising the 2009 BCG 100 New Global challengers. Some—particularly those that took on large amounts of debt before the crisis began and those in highly cyclical industries—have been hard hit. These companies will have a longer, tougher recovery than the others. But as a group, the challengers are staying in the fight and aggressively reshaping their businesses for the postcrisis environment. Moreover, those with adequate funding are employing a range of effective strategies as they continue to strive for global leadership. Many of these companies are poised to emerge from the financial crisis wielding an unprecedented degree of influence on their global industries. Incumbents had best take action now.

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  • Impacts of the Financial Crisis
  • The Challengers' Recent Performance
  • The Challengers' Strategic Responses
  • Implications for Global Challengers
  • Implications for Incumbents
  • The Imminent Challenge of the Postcrisis Era

Arindam Bhattacharya is a partner and managing director in the New Delhi office of The Boston Consulting Group.

Jim Hemerling is a senior partner and managing director in the firm's San Francisco office.

David Michael is a senior partner and managing director in BCG's Beijing office.

Michael Pang is a principal in the firm's Hong Kong office.

Bernd Waltermann is a senior partner and managing director in BCG's Singapore office.

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