China's Luxury Market in a Post-Land-Rush Era
China continues to be an important market for global luxury-goods companies. Although not immune to the global economic crisis, the country has suffered far less than others. The enduring health of China’s luxury market makes it an oasis of hope for global companies, but competition will become more intense in a post-land-rush era. The white paper summarizes BCG’s most comprehensive study to date of China’s rapidly evolving luxury market, and also identifies three critical imperatives for success in China’s future luxury market: market to Chinese consumers traveling outside mainland China; conduct rigorous quantitative analysis to determine the appropriate footprint for the brand; acquire the tools necessary to win the competition at the point of sale.
PDFMatt Anestis is a former colleague at The Boston Consulting Group.
Jean-Marc Bellaiche is a partner and managing director in the Paris office of The Boston Consulting Group.
Hubert Hsu is a senior partner and managing director in the Hong Kong office of The Boston Consulting Group.
Michelle Eirinberg Kluz is a project leader in the Shanghai office of The Boston Consulting Group.
Yan Lou is a project leader in the Beijing office of The Boston Consulting Group.
Vincent Lui is a principal in the Hong Kong office of The Boston Consulting Group.
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