BCG Mission

Winning the BRIC Auto Markets: Achieving Deep Localization in Brazil, Russia, India, and China

For the next decade, the future of the automotive industry lies in the BRIC countries. Together, Brazil, Russia, India, and China will account for some 30 percent of world auto sales in 2014—while also offering significant opportunities for cost-effective R&D, sourcing, and manufacturing. China will remain the largest of the four BRIC auto markets, expanding its share of total BRIC sales from 53 percent in 2008 to 61 percent in 2014. The report examines the strategies employed by leading OEMs and suppliers in localizing their R&D, sourcing, manufacturing, and sales in the BRIC countries; assesses the future development of these markets; compares local capabilities and resources; and defines numerous best practices that can help auto companies operate effectively in the BRIC countries.

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  • Executive Summary
  • Localizing in the BRIC Markets
  • Taking a Close Look at the BRIC Markets
  • Prioritizing Investments Across the BRIC Markets
  • Formulating a Cross-BRIC Strategy
  • Six Key Lessons from the BRIC Markets
  • For Further Reading
  • Note to the Reader

Nikolaus S. Lang is a partner and managing director in the Munich office of The Boston Consulting Group.

Stefan Mauerer is a project leader in the Munich office of The Boston Consulting Group.

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